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Research papers

A new approach for measuring 'buzz'

With the growth of the internet, a new dimension was added to Word of mouth, namely word of mouse. This paper introduces a new model that can serve as a framework for marketers, advertisers and market researchers for better understanding online word...

Catalogue: WM3 2007
Authors: Dennis Claus, Steven van Belleghem, Christophe Vergult, Niels Schillewaert
Company: InSites Consulting
June 3, 2007
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Citation

Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-


Research papers

Calculating the eROI for pharmaceutical websites

This paper seeks to provide some evidence on the return on investment of a website (e-ROI) using a longitudinal web survey methodology.Using data from 459 respondents, the results show that almost two out of three site visitors consult a doctor after...

Catalogue: Global Healthcare 2006
Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert
February 6, 2006
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Citation

Vergult, Schenck and Schillewaert (2006a, February 06). Calculating the eROI for pharmaceutical websites. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/calculating-the-eroi-for-pharmaceutical-websites